中国驰名商标江苏红豆男装确定参展CHIC2014

展位号

E1A05

公司中文名称：红豆集团
公司英文名称：Hongdou Group Co.,Ltd.

展品类别明细： 正装、 都市休闲装、 时尚女装、 家居服、

展品英文类别明细： Formal、 Urban Leisure、 Fashion Women’s Wear、 Home Wear、

展品中文品牌：红豆男装、红豆居家、IDF依迪菲、ZUO左牌
展品英文品牌：Hodo men\Hddo HOME\IDF\ZUO

参展目的：

1.商贸需求 Needs of Trade Services：

寻求代理商/经销商/招募加盟商Seeking Agents/Distributors/Franchising

2.区域需求Needs on Market Regions：

东北Northeast China
华北 North China
华中 Central China

3.希望进入的百货公司和购物中心 Department Stores& Shopping Malls that you would like to enter：

4.海外市场需求 Needs for Overseas Market ( Overseas brands don’t need to fill in)：

寻找的海外合作方式Overseas Cooperation：
目标海外市场Target Overseas Market：

企业介绍

红豆集团是江苏省重点企业集团，国务院120家深化改革试点企业之一。“红豆”商标于1997年被国家工商局认定为中国驰名商标，“千里马”商标于2012年获中国驰名商标荣誉，是全国较少拥有两个驰名商标的公司；同时，企业通过ISO9001：2008质量体系认证，拥有多个“中国名牌”产品。多年来，红豆以优异的销售业绩稳居中国服装业百强亚军。2012年产销同比增长15%，税收同比增长29%。 红豆以创民族品牌为己任，从企业草创的1957年，到走出困境的1983年，再到目前产业相对多元化，并大力推进品牌建设，实现转型升级：由生产经营型向创造运营型转变、由资产经营型向产融结合型转变、由国内企业向跨国企业转变、产业升级及竞争力升级。企业的产品也从最初的针织内衣，发展到服装、橡胶轮胎、生物制药、地产四大领域。2001年1月，“红豆股份”在上交所交易，企业开始迈入资本经营。集团有十家子公司，其中一家为上市公司。在柬埔寨建立了11.13平方公里的工业园，拥有美国纽约、洛杉矶两个境外分公司，产品出口20多个国家和地区。 1991年以来，集团荣获省级以上荣誉200多项。2007年3月，“红豆”品牌荣获中国服装行业最高殊荣——成就大奖。2007年4月，红豆成为国内首家通过“CSC9000T企业社会责任”认证的企业。红豆集团因其在过去一年推行卓越绩效取得的优异成绩，成为16家获得“2009度全国纺织实施卓越绩效模式先进企业”之一。2010年6月，红豆集团被国家工商总局认定为首批商标战略实施示范企业，成为江苏唯一一家入选企业。2011年7月，红豆集团党委被评为全国先进基层党组织。2011年11月，红豆集团获得“CCTV中国年度品牌”。2012年5月，红豆集团技术中心被评为国家级技术中心。 在努力发展经济的同时，红豆不断加大回馈社会的力度，多年来，对外捐款、捐物超3亿元，同时，集团也不断提高员工收入，使员工分享企业的发展成果。红豆建立的人才、技术、产品、管理、文化的创新机制，成为企业腾飞的强大助力。实施“百才工程”引进国内外高级人才，截至目前，已引进包括男装设计总监廉鹤善、男装商品企划总监北山淑子等海内外高级人才60多人。集团还积极探索了现代企业制度+企业党建+企业社会责任的“红豆模式”，受到社会的广泛关注和好评，使企业管理更加科学、规范。竞争上岗、制度选人等制度的推行，使企业充满活力。近几年，集团加速转型升级，加快品牌连锁专卖网络体系建设，使企业后劲十足。 今后，红豆将通过继续举办“七夕•红豆相思节”等活动，提升品牌文化含量，成为“中国第一文化品牌”，向“规模化、现代化、国际化、信息化、学校化”和“打造百年跨国企业”的目标前进。

品牌介绍

英文企业介绍

The HOdo Group, a key conglomerate in Jiangsu province, is one of the 120 pilot enterprises which are supported to reform deeply by the State Council. As the two trademarks——HOdo and CELIMO were recognized as Chinese well-known trademarks separately in 1997 and 2012 by the state administration for industry and commerce, the HOdo Group became one of the rare enterprises which have two Chinese well-known trademarks. In addition, the HOdo Group, certificated by ISO 9001: 2008 Quality System, possesses some famous brands. With the outstanding sales performance, the HOdo Group has occupied the second place among the Top 100 Company in the clothing industry over the years. In 2012, the total output and Sales volume increased by 15% and the taxation rose by 29%. Taking the responsibility for building national brands, the HOdo Group started in 1957 and broke through the dilemma in 1983. In order to proceed its transformation and upgrading, it operates relatively diverse industries and devotes major efforts to promote brand-building nowadays. The HOdo Group transforms from the modes of production operation and assets operation to those of creation operation and industry and finance combination. It transforms itself from the domestic enterprise to the transnational corporation. It also attaches great importance to upgrading of industry and competitiveness. Including the knit vest product which has been produced since very beginning, the enterprise has developed three new products——clothing, rubber tires, biological pharmaceutical and real estate. Due to the shares of HOdo Group being listed in the Shanghai Stock Exchange in January, 2001, the enterprise began to conduct capital management. Now the HOdo Group owns 10 subsidiary corporations, one of which is the listed company. In addition to an industrial park covering 11.13 square kilometers in Cambodia, the HOdo Group has two subsidiary corporations in New York and Los Angeles and its products are exported to more than 20 countries and areas. The HOdo Group has won more than 200 honors above provincial level since 1991. HOdo brand won the Achievement Award of China’s Garment Brand, the highest honor of China National Garment Association Award in March, 2007. The HOdo Group was the first enterprise which got CSC 9000T Certification. On account of the excellent performance by the brilliant achievements in 2008, the HOdo Group proved one of the 16 advanced enterprises which adopted performance excellence model in the China’s textile industry in 2009. The HOdo Group, the only selected enterprise in Jiangsu province, was identified as the one of the first batch of model enterprises adopting the trademark strategy by the SAIC in June, 2010. The Party committee in the HOdo Group was elected as the advanced grass-roots Party organization nationwide in July, 2007. The HOdo Group won the CCTV’s Annual Brand in China in November, 2011. The technology Center of the HOdo Group was evaluated as the national technology center in May, 2012. As the unique enterprise in the textile and garment industry in China, the HOdo Group has the national technology center. The Hodo Group has spared no pains to develop its business since it was established. In the meanwhile, it strengthens the efforts to repay the society steadily. The Hodo Group’s donation to the country has amounted to 0.3 billion yuan in the past a few years and it has increased labour’s income in the corporate so that the business achievement can be shared with all the staff. The establishment of new mechanism for talents, technology, products, management and culture has been motive power for the future success of the enterprise. The HOdo Group has set up the project to absorb hundreds of talents to expand the business. Up to now, the HOdo Group has introduced more than 60 advanced talents both at home and abroad including the Korean chief inspector of design of menswear, and the Japanese planning supervisor of menswear commodities. The HOdo Group actively explore the the HOdo mode which combines the system of the modern enterprise and the enterprise’s Party building with the enterprise’s responsibility for society and it attracts wide attention and produces so much favorable comment from the public. The HOdo mode also makes the business management more scientific and standard. The systems such as taking up jobs through competition, talents’ selection by regulations make the enterprise vibrant. In recent years, the group has accelerated the transformation, upgrading and the building of the network system of brand chain-managing in order to get great sustaining power. In the future, the HOdo Group will continue to hold activities such as “the Chinese Valentine's Day——the Hodo’s Love Festival” to enhance its cultural value. The HOdo Group is eager to be the No.1 cultural brand and achieve the goal of its scale business, modernization, internalization, informationization, schoolization, and century-old transnational corporation.